*Seat Unique terms & conditions
Terms and Conditions of Purchase
These terms and conditions of purchase have been prepared to ensure your satisfaction and understanding of the purchase process on www.seatunique.com, and any sub-domains of www.seatunique.com (together the "Site" ). They set out:
In these terms and conditions:
If you don't understand or are unclear about any of the terms in this document and want to talk to Seat Unique about it, please contact them by email at:
They will endeavour to respond to all enquiries within 2 Business Days.
1.1 Seat Unique own and operate a platform (the “Platform”) on which tickets and associated products and services ("Tickets”) to live events and/or experiences (“Events”) are sold by and on behalf of events organisers, promoters, venues, producers, artists/performers, agents, teams, record labels and any other persons involved in the organisation of Events (such persons hereinafter being referred to as Seat Unique’s "Event Partners”). Seat Unique also operate a fan-to-fan ticket exchange service where the sale of tickets is facilitated by Seat Unique via Seat Unique’s exchange platform. These tickets are called “Resale Tickets”. These terms and conditions do not apply to the purchase of Resale Tickets (separate terms and conditions shall apply).
1.2 For some events different types of Tickets or items and packages which may include a Ticket and one or more additional products or services such as, among others, corporate hospitality, accommodation, exclusive seating arrangements, souvenirs, car parking, transport or merchandising (hereinafter referred to as "Hospitality Goods") may be made available for sale on the Platform. In these terms and conditions Seat Unique refer to all products and services offered for sale (including Tickets and Hospitality Goods) on the Platform as "goods".
1.3. Seat Unique undertake a full vetting procedure in respect of each of Seat Unique’s Event Partners, and only work with Event Partners that bring you the very best in live entertainment, service and hospitality and who can offer official, guaranteed access to Events. However, Seat Unique cannot accept responsibility for the delivery or quality of any products and/or services sold with a Ticket (unless, as applicable, the same are delivered or produced directly by Seat Unique). Products and/or services sold with a Ticket are provided and fulfilled by the relevant Event Partner, who is responsible for the delivery and the quality of such products and/or services. If you have any queries or complaints regarding any such product and/or service, please contact the relevant Event Partner directly or in the alternative, you can contact Seat Unique at Contact us
1.4. Tickets are made available for sale on the Platform as and when they are allocated, made available and/or listed for sale by Event Partners or, in certain circumstances, when Seat Unique have acquired them from Event Partners, and in each case in accordance with their terms and conditions. The number and type of Tickets made available for sale on the Platform will vary on an event by event basis.
1.5. Please note, all seating maps and charts displayed during the purchase process are for guidance only, and reflect the general layout for the venue for particular events. For some events, the layout and specific seat locations may vary without notice.
1.6. When buying any Tickets you agree to be legally bound by:
1.6.1 these terms and conditions of purchase;
1.6.2. Seat Unique’s Website Terms of Use;
1.6.3. any extra terms which Seat Unique may add to, or replace some of, these terms and conditions;
1.6.4. any special terms and conditions stated to be applicable to an Event;
1.6.5. the terms and conditions of the Event Partner(s) and/or Event in relation to the Ticket and/or the Hospitality Goods which are available from the Event Partner or you can use the email address referred to above to request a copy from us; and
1.6.6. any venue terms and conditions (including conditions of entry).
1.7 All of the above documents form part of these terms and conditions as though set out in full in here.
1.8. Please note, Tickets cannot be exchanged or refunded after purchase save in accordance with these terms and conditions of purchase. Nothing in these terms and conditions affects your statutory rights as a consumer.
2. Your Seat Unique account
2.1. In order to set up a Seat Unique account to purchase a Ticket you must:
2.1.1. be at least 18 years old (or the age of legal capacity in the country of purchase) and able to enter into legally binding contracts; and
2.1.2. follow the instructions to set up a password-protected account providing your correct full name, postal address, telephone number and email address (all your details must be kept up to date at all times).
2.2 You are solely responsible for maintaining the security of your user name and password and for all activity that occurs on your account. You shall not permit anyone other than you to use your account. If you become aware or suspect that anyone knows your user name and/or password, you should promptly contact Seat Unique.
2.3. If you are making purchases on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that company or other legal entity (and these terms and conditions of purchase and references to "you" refer and apply to that company or other legal entity).
2.4. Please refer to Seat Unique’s Privacy Policy for more details on how Seat Unique use and protect your personal data. If Seat Unique are investigating your account, or if Seat Unique are investigated ourselves, you agree to comply fully with Seat Unique’s requests for information about you and your purchases.
2.5. You must not create or use multiple accounts with the purpose or intention of circumventing any of the terms of these terms and conditions of purchase or concealing your identity or other personal details.
2.6. You must not use Seat Unique’s Site for any unlawful purpose or in any unlawful manner. If Seat Unique discover or suspect that you have used or are using or attempting to use Seat Unique’s Site in such a way that a criminal offence has been, is being or might be committed, Seat Unique are required by law to report your identity and details of such activity to the relevant authorities (and any relevant Event Partner).
2.7. Seat Unique reserve the right to terminate your account and/or cancel any of your orders and/or prohibit you from making future orders or using the Site in the future if:
2.7.1. any abusive or threatening behaviour is carried out by you or on your behalf or via your account;
2.7.2. Seat Unique suspect any fraudulent activity or other illegal activity is carried out by you or on your behalf or via your account;
2.7.3. Seat Unique suspect any unauthorised use of your account or other unauthorised activity is carried out by you or on your behalf or via your account;
2.7.4. Seat Unique are ordered to do so by any legal or regulatory authority; and/or
2.7.5. you otherwise breach the terms of these terms and conditions of purchase or any other applicable policies or terms and conditions (including any applicable Event Partner's terms and conditions).
2.8. You may close your account at any time by Contacting Them. However, please note that such closure shall not take effect until after any events that you have purchased Tickets for have taken place.
2.9. Termination of your account and/or cancellations of any purchases under these terms and conditions of purchase shall not affect Seat Unique’s or your rights and liabilities which have accrued prior to and including the date of such termination or cancellation.
3. Your privacy and personal information
Your privacy and personal information are of the upmost important to Seat Unique. Any personal information that you provide to Seat Unique will be dealt with in line with Seat Unique’s Privacy Policy, which explains what personal information Seat Unique collect from you, how and why Seat Unique collect, store, use and share such information, your rights in relation to your personal information and how to contact Seat Unique and supervisory authorities if you have a query or complaint about the use of your personal information.
4. Ordering from Seat Unique
4.1. You place an order on the Site by selecting the product; the desired quantity; entering personal details including name, address and contact details; and then entering your payment details. Please read and check your order carefully before submitting it. If you need to correct any errors you can do so before submitting it to Seat Unique.
4.2. When you place your order at the end of the online checkout process (e.g. when you click on the 'pay now' button) we will acknowledge your order via a confirmation email. In the unlikely event of there being any issue from the relevant Event Partner, Seat Unique will endeavour to get in contact within 2 Business Days.
4.3. Seat Unique may contact you at any point up to the event to say that Seat Unique do not accept your order. This is typically for the following reasons:
4.3.1. the goods are unavailable;
4.3.2. Seat Unique cannot authorise your payment;
4.3.3. you are not allowed to buy the goods from Seat Unique;
4.3.4. Seat Unique are not allowed to sell the goods to you;
4.3.5. you have ordered too many goods; or
4.3.6. there has been a mistake on the pricing or description of the goods.
4.4. Seat Unique will only accept your order when Seat Unique email you to confirm this. At this point:
4.4.1. a legally binding contract will be in place between you and Seat Unique; and
4.4.2. Seat Unique will arrange for the goods to be delivered to you (see further clause 6 for Seat Unique’s terms of delivery).
4.5. In order to make a purchase from Seat Unique, you must be 18 years old or more and have a valid credit or debit card issued in your name.
4.6. Please note that certain Event Partners may require certain additional information and/or proof of ID from you in respect of you and any other attendees prior to issuing a Ticket, and your entitlement to the Ticket shall be conditional on the provision by you of such information. This may include for example, name and date of birth of all attendees which is a prerequisite of certain football clubs. You will not be offered a refund on your order if your Ticket is not issued due to your failure to provide such details when requested.
5. Prices and Payment
5.1. In most cases, Seat Unique (or Seat Unique’s affiliate in the country your payment originates from) are responsible for managing your payment and ensuring the completion of your transaction with the Event Partner.
5.2. If the currency selected on the Site isn’t the same as the Event Partner’s currency, Seat Unique may show prices in your own currency.
5.3. The price of the goods as advertised on the Site are exclusive of VAT or any similar sales taxes (where payable, and unless stated otherwise).
5.4. The following may then be added to the advertised price at checkout:
5.4.1. VAT (or any similar sales taxes) at the applicable rate;
5.4.2. any additional service charges relevant to the goods ("Service Charge"); and
5.4/3. any administration; handling; booking fee or delivery charges ("Administration Fees").
5.5. Seat Unique accept the following credit cards and debit cards as payment for the goods, as well as BACS transfer: Visa, Mastercard and American Express. Payment may also be made (on compatible devices) through Apple Pay and Google Pay.
5.6. Seat Unique will do all that Seat Unique reasonably can to ensure that all of the information you give Seat Unique when paying for the goods is secure by using an encrypted secure payment mechanism. However, in the absence of negligence on Seat Unique’s part, any failure by Seat Unique to comply with these terms and conditions or Seat Unique’s Privacy Policy or breach by Seat Unique of Seat Unique’s duties under applicable laws Seat Unique will not be legally responsible to you for any loss that you may suffer if a third party gains unauthorised access to any information that you give Seat Unique.
5.7. Your credit card or debit card will be charged once your order has been accepted by Seat Unique.
5.8. All payments by credit card or debit card need to be authorised by the relevant card issuer. Seat Unique may also need to use extra security steps via Verified by Visa; Mastercard®SecureCodeTM; or American Express SafeKey. & 3D Secure.
5.9. If your payment is not received by Seat Unique and you have already received the goods, you must pay for such goods within 10 days.
5.10. Whilst Seat Unique try to ensure that all prices advertised on the Site are accurate, errors may occur. If Seat Unique discover an error in the price of any goods you have ordered, Seat Unique will inform you as soon as possible and give you the option of confirming your order at the correct price (in which case Seat Unique will credit or debit you as applicable) or cancelling your order (in which case you will receive a full refund). If Seat Unique are unable to contact you to confirm your order at the correct price, you agree that Seat Unique may treat the order as cancelled and issue you with a full refund.
5.11. Seat Unique utilises a Dynamic Pricing Tool across the Platform which, when applied by the relevant Event Partner, sets the Sale Price of any Ticket in line with its current market value. Accordingly, where Dynamic Pricing is being utilised, the Sale Price of any Ticket will fluctuate in line with market demand from time to time. This is to ensure that fans get access to the most in-demand Tickets for an Event whilst enabling Event Partners to price Tickets closer to their true market value. In these circumstances you pay the Sale Price of the Ticket advertised at the time you make your purchase. If the price of a Ticket decreases after you have made your purchase you will not be entitled to a refund or credit. It is possible that a different face value may be printed on your Ticket to the Sale Price you paid. In this case you will not be entitled to a refund or credit on the basis that you have paid a higher Sale Price than the face value of the Ticket.
6. Delivery
6.1. Where Tickets are physically dispatched to you Seat Unique may use the relevant Event Partner as Seat Unique’s delivery provider or will dispatch the tickets ourselves. Not all goods purchased on Seat Unique’s Site will require the physical delivery of a Ticket. Seat Unique reserve the right to (i) make Tickets available for collection by you at the Event, at a venue box office or at another designated ticket collection point - in each case as notified to you by telephone or e-mail or (ii) issue Tickets as an e-Ticket which may require a purchaser to download a mobile (contactless) ticket).
6.2. Seat Unique cannot deliver the goods if Seat Unique are unable to properly identify you therefore you may be asked to provide a form of ID (passport or photocard driving licence), your booking confirmation and/or the credit or debit card you used to pay for the goods. For your safety and protection, Seat Unique reserve the right to refuse to deliver the goods if Seat Unique cannot properly identify the buyer.
6.3. Seat Unique aim to dispatch Tickets as soon as possible following completion of your order however Seat Unique are not able to specify the exact dates of dispatch as the arrangements for delivery will depend on when Seat Unique are in physical possession of the Ticket. In some circumstances Seat Unique may only receive your Ticket from Seat Unique’s Event Partner close to the date of the Event.
6.4. If something happens which:
6.4.1. is outside of Seat Unique’s control; and
6.4.2. affects the date of delivery;
Seat Unique will let you have a revised estimated date for delivery of the Tickets.
6.5. Delivery of the Tickets will take place when Seat Unique or the relevant Event Partner delivers them to the address that you gave to Seat Unique or when they are collected by you at the notified collection point or, if being delivered by e-mail or other electronic means, 1 business day after the e-mail has been sent to you by Seat Unique.
6.6. If you have any queries regarding the collection of or delivery of your Tickets please Contact Us.
7. Information about your Tickets
7.1. Any Ticket you purchase on the Site shall remain the strict property of the relevant Event Partner and is a personal revocable licence which may be withdrawn and admission refused at any time. If this occurs without any act or omission on your part, you will be refunded for the Ticket which has been withdrawn or for which access was refused (including the relevant Sale Price and Service Charge but excluding any Administration Fees).
7.2. It is possible that some of Seat Unique’s Event Partners may have policies in place that restrict the issuing of replacement Tickets where the original has been lost, stolen, damaged or destroyed (for example where there is a possibility that both original and any replacement tickets may be used to gain entry, which may compromise the licensed capacity of a venue). If replacement tickets are issued, you may be required to pay a reasonable administration fee.
Please ensure you check your Tickets once they have been delivered as Seat Unique cannot in all circumstances rectify the same.
7.3 If you have any access requirements that would impact your ability to make full enjoyment of the Tickets please contact the Event Partner or in the alternative, you can Contact Us. While we will endeavour to assist you with this, we cannot guarantee that the Event Partner will have alternative accessible Tickets available. Personal assistant Tickets are not generally available.8.Ticket Restrictions
8.1. Seat Unique’s aim is to provide fair and unfettered official access to live events and entertainment. As such, for certain Events Seat Unique and/or Seat Unique’s Event Partners may restrict the number of Tickets that are available to any one person. This will be evident on the purchase page on the Site. In such circumstances Seat Unique reserve the right to cancel any order(s) for Tickets purchased in excess of the relevant limits without notice.
8.2. Tickets may be sold subject to certain restrictions on entry or use, such as restricted, obstructed or side view or a minimum age for entry. Any such restrictions will be displayed or otherwise notified to you before or at the time you book the Tickets. It is your responsibility to ensure that you read all notifications and other important information displayed or notified to you as part of the purchase process.
8.3. You may not resell or transfer your Tickets if prohibited by law. In addition, Event Partners may prohibit the resale or transfer of tickets for some events. Any resale or transfer (or attempted resale or transfer) of a ticket in breach of the applicable law or any restrictions imposed by the Event Partner is grounds for seizure or cancellation of that Ticket without refund or other compensation.
8.4. Tickets purchased through the Site may not:
8.4.1 be used for advertising, promotions, contests or sweepstakes (or for other such similar commercial gain); and/or
8.4.2. be combined with any hospitality, travel or accommodation service and/or any other merchandise, product or service to create a package for sale or other distribution, unless formal written permission is given by Seat Unique and the relevant Event Partner and provided that even if such consent is obtained, use of Seat Unique’s or any Event Partner's trademarks and other intellectual property is subject to the express prior written consent of the owner.
8.5 Please note that advertised start times of Events are subject to change. Also, door opening and closing times stated in relation to an event are not indicative of the event's start or end time (or when an artist is scheduled to play or the length of the artist's performance), all of which remain at the relevant Event Partner's and/or artist's discretion and may be subject to change.
8.6. Tickets are sold subject to the Event Partner's right to alter or vary the programme of an event due to events or circumstances beyond its reasonable control without being obliged to refund monies or exchange tickets, unless such change is a material alteration as described in clause 9, in which case the provisions of that clause shall apply.
8.7. You will at all times be subject to the terms and conditions, including the terms of entry as set out by the Event Partner. Please check with the venue or the Event Partner directly if you have any queries about any restrictions in relation to your Tickets.
8.8. Breach of any of venue terms and conditions or any unacceptable behaviour likely to cause damage, nuisance or injury shall entitle the Event Partner to eject you from the venue.
9. Your rights in relation to event cancellations and alterations
9.1. Events are always subject to the relevant Event Partner’s and/or Venue’s cancellation policy which you can find on Seat Unique’s Platform, on the Event Partner’s information pages, during the booking process, in the fine print, and/or in the confirmation e-mail or ticket (if applicable).
9.2. If an Event is cancelled, rescheduled or materially altered, Seat Unique will use reasonable endeavours to notify you once Seat Unique have received the relevant information and authorisation from Seat Unique’s Event Partner. However, Seat Unique cannot guarantee that you will be informed of such cancellation or alteration before the date of the Event. It is your responsibility to ascertain whether an Event has been cancelled or altered and the date and time of any rescheduled event.
9.3. Cancellation: Subject always to the relevant Event Partner’s cancellation policy, if an Event for which you have purchased Tickets is cancelled in full (and not rescheduled), you will be offered a refund of the Sale Price of your Tickets (Service Charges and Administration Fees are non-refundable).
9.4. Rescheduling: Subject always to the relevant Event Partner’s cancellation policy, if an Event for which you have purchased Tickets is rescheduled, then, Tickets will usually be valid for the new date (or you will be offered Tickets of a value corresponding with your original Tickets for the rescheduled Event, subject to availability). Refunds will not be offered or issued for rescheduled Events unless the Event Partner’s cancellation policy expressly states that they will be.
9.5. Refunds will be made using the same means of payment as you used for the initial purchase.
9.6. If you have purchased any Hospitality Goods associated with an Event which has been cancelled, rescheduled or materially altered and a refund in relation to the Tickets is due to you in accordance with this clause 9 unless the Hospitality Good is a product and has already been delivered to you or is a digital download purchased during the 14 days immediately before the date of release or at any time on or after the release date, you will be refunded the Sale Price and Service Charge of such Hospitality Goods purchased.
9.7. Nothing in this clause 9 shall operate to exclude your statutory right to cancel orders for Hospitality Goods other than Excluded Goods (as defined below), as set out in clause 10.
10. Rights of cancellation of Hospitality Goods
10.1. Tickets and goods cannot be cancelled, exchanged or refunded after purchase, save in the circumstances set out in clause 9.
10.2. In addition, certain types of Hospitality Goods cannot be cancelled, exchanged or refunded after purchase, save in the circumstances set out in clause 9.6 ("Excluded Goods") which include:
10.2.1. any travel, catering, accommodation, transport or services relating to an Event, to be provided on a specified date or during a specified period;
10.2.2. any products that are made to your specifications or are clearly personalised;
10.2.3. any digital downloads you purchase during the 14 days immediately before the date of release or at any time on or after the release date, in which case at the time of purchase you will have agreed for the digital download to be provided to you before the expiry of usual statutory cancellation period and will have acknowledged that your right to cancel will be lost;
10.2.4. any goods which are liable to deteriorate or expire rapidly; and/or
10.2.5. any alcoholic beverages where:
10.2.5.1 the price has been agreed at the time of the conclusion of the contract;
10.2.5.2. delivery of them can only take place after 30 days; and
10.2.5.3. their value is dependent on fluctuations in the market which cannot be controlled by the relevant Event Partner.
10.3. Save for Tickets and any Excluded Goods, you have the right, without giving any reason, to cancel such part(s) of your order that relate to the following Hospitality Goods, within the specified deadlines:
10.3.1. a Hospitality Good that is a product - within 14 days of the date of delivery of such product to you (or within such longer period as may be specified in the relevant Event Partner's terms and conditions); and
10.3.2. a Hospitality Good that is a digital download purchased more than 14 days before its release date - within 14 days of the date of purchase.
10.4. Please note, you are not entitled to cancel your associated Ticket purchase in such circumstances.
10.5. Once you have notified Seat Unique within the relevant deadline that you wish to exercise your right to cancel, if you have received the Hospitality Goods (or if it has already been dispatched and you do not "reject" delivery of the same), you must send back such Hospitality Goods as follows:
10.5.1. if the product has been provided to you by Seat Unique’s Event Partner, you must send it back to the relevant Event Partner, to such address as notified by Seat Unique to you; or
10.5.2. if the product has been provided to you by Seat Unique, you must send it back to Seat Unique at Customer Services, RMS Events Ltd (t/a Seat Unique), 6-8 Greencoat Place, England, SW1P 1PL (or such other address as notified to you by Seat Unique).
10.6. Returns must be sent promptly and in any event no later than 14 days from the day on which you communicate your cancellation to Seat Unique. Please also note: you will have to bear the costs of returning the relevant product(s), unless otherwise stated by Seat Unique or the relevant Event Partner.
10.7 If you cancel this contract, Seat Unique will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by Seat Unique).
10.8. Seat Unique may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
10.9. Seat Unique will make the reimbursement without undue delay, and not later than:
10.9.1. 14 days after the day Seat Unique received back from you any goods supplied; or
10.9.2. (if earlier) 14 days after the day you provide evidence that you have returned the goods; or
10.9.3. if there were no goods supplied, 14 days after the day on which Seat Unique are informed about your decision to cancel this contract.
10.10. Seat Unique will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement.
11. End of the contract
If these terms and conditions are ended it will not affect Seat Unique’s and/or any Event Partner’s right to receive any money which you owe to Seat Unique and/or them under these terms and conditions.
12. Limit on Seat Unique’s responsibility to you
12.1. Except for any legal responsibility that Seat Unique cannot exclude in law (such as for death or personal injury) or arising under applicable laws relating to the protection of your personal information, Seat Unique are not legally responsible for:
12.1.1. losses that:
12.1.1.1. were not foreseeable to you and Seat Unique when the contract was formed; or
12.1.1.2. that were not caused by any breach on Seat Unique’s part;
12.1.2. business losses; and
12.1.3. losses to non-consumers.
12.2. To the maximum extent permitted by law, neither we, nor Seat Unique’s relevant Event Partners, shall be liable for any indirect, consequential losses or business losses, or any exemplary, special or punitive damages arising from your purchase. In accordance with this, please note that:
12.2.1. personal arrangements including travel, accommodation, hospitality and other costs and expenses incurred by you relating to the Event which have been arranged by you are at your own risk, and neither Seat Unique nor the relevant Event Partners shall be responsible or liable to you for any wasted expenditure, including where an event has been cancelled, rescheduled or otherwise materially altered; and
12.2.2. neither Seat Unique nor the relevant Event Partners shall be responsible or liable to you for any loss of enjoyment or amenity, including where an event has been cancelled, rescheduled or materially altered.
12.3. Unless otherwise stated in this clause 12, Seat Unique’s and any Event Partners' liability to you in connection with the Event (including, but not limited to, for any cancellation, rescheduling or material alteration to the programme of the Event) and any goods you have purchased shall be limited to the price paid by you for the goods, including any Service Charge but excluding any Administration Fees.
12.4. Nothing in these terms and conditions of purchase seeks to exclude or limit Seat Unique’s or any Event Partners' liability for death or personal injury caused by Seat Unique’s or any Event Partners' negligence, fraud or other type of liability which cannot by law be excluded or limited.
13. Disputes and Governing Law
13.1. Seat Unique will try to resolve any disputes with you quickly and efficiently.
13.2. If you are unhappy with:
13.2.1. the goods;
13.2.2.Seat Unique’s service to you; or
13.2.3. any other matter;
please contact Seat Unique as soon as possible.
13.3. If you and Seat Unique cannot resolve a dispute using Seat Unique’s internal complaint handling procedure, Seat Unique will:
13.3.1. let you know that Seat Unique cannot settle the dispute with you; and
13.3.2. give you certain information required by law about Seat Unique’s alternative dispute resolution (ADR) provider. You may also use the online dispute resolution (ODR) platform to resolve the dispute with Seat Unique.
13.4. The laws of England and Wales will apply to these terms and conditions of purchase.
14. Third party rights
No one other than a party to these terms and conditions, or any relevant Event Partner (or, in each case, its affiliates, successors, or assigns) has any right to enforce any term of these terms and conditions of purchase.
AT THE RACES is not liable for any promotions and/or services provided by Seat Unique (and any affiliates).
Last updated: March 2025