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Seat Unique provides official hospitality for major horse racing fixtures including the St Leger, Grand National, Royal Ascot and Cheltenham Festival. We are working with world famous racecourses such as Doncaster Racecourse, Newcastle Racecourse, Chester Racecourse and York Racecourse to open up fan access to horse racing hospitality to all. To enjoy VIP treatment and watch the action from incredible trackside views, check out our available horse racing hospitality packages.

Book Horse Racing hospitality tickets and place your bets in style with the ultimate Horse Racing VIP experience. Secure your unforgettable day today.

Horse Racing Hospitality Tickets 2025 | Horse Racing VIP Tickets

Horse Racing

Seat Unique provides official VIP tickets, hospitality and private box packages for upcoming pop concerts. We are thrilled to extend fan access to VIP concert experiences at UK arenas and stadiums including AO Arena Manchester, Utilita Arena Birmingham, First Direct Arena Leeds and Tottenham Hotspur Stadium, to name just a few. From Harry Styles to Olly Murs, watch iconic pop artists perform from the best seats in the house with official premium concert tickets.

Live like a pop star with Pop VIP tickets and enjoy exclusive access and premium perks. Book Pop hospitality tickets today!

Pop VIP Tickets 2025 | Pop Hospitality Tickets

Buy Cambridge Theatre VIP tickets at The Cambridge Theatre for a truly luxury experience. Book the official Cambridge Theatre hospitality package with Seat Unique.

Cambridge Theatre VIP Tickets 2025 | Cambridge Theatre Hospitality Tickets

Cambridge Theatre

Upcoming football fixtures
Seat Unique provides official football hospitality for Premier League, UEFA Champions League, UEFA Europa League and FA Cup fixtures. We are working with some of the biggest clubs in the world, including Arsenal, <a href="https://www.seatunique.com/sport-tickets/football/liverpool-fc-tickets">Liverpool</a>, Man City and Man United to increase fan access to VIP Matchday Experiences at iconic football stadiums such as Anfield, Etihad Stadium, and Old Trafford. To watch world-famous teams from premium seats, check out our available football hospitality tickets.

Enjoy an unforgettable match day experience with Football hospitality tickets. Book your Football VIP tickets through Seat Unique today.

Football Hospitality Tickets 2025 | Football VIP Tickets

Football

Elevate your theatre experience with Theatre Royal Drury Lane VIP tickets at Theatre Royal Dury Lane. Enjoy official Theatre Royal Drury Lane hospitality packages at Seat Unique.

Theatre Royal Drury Lane VIP Tickets 2025 | Theatre Royal Drury Lane Hospitality Tickets

Theatre Royal Drury Lane

Buy Gillian Lynne Theatre VIP tickets at The Gillian Lynne Theatre for the best seats in the house. Book official Gillian Lynne Theatre hospitality tickets at Seat Unique.

Gillian Lynne Theatre VIP Tickets 2025 | Gillian Lynne Theatre Hospitality Tickets

Gillian Lynne Theatre

Seat Unique provides official cricket hospitality for major tournament fixtures including the Cricket World Cup, T20 World Cup, The Ashes Series, ODI’s, Champions League Twenty20, World Test Championship and County Championship. We are working with world prestigious clubs like Hampshire Cricket to open up fan access to VIP Matchday Experiences at iconic cricket grounds such as Utilita Bowl, Kia Oval and Old Trafford Cricket Ground. To enjoy an unforgettable day of sporting action, check out our available cricket hospitality tickets.

Book official Cricket hospitality tickets for a VIP experience that'll knock your day out of the park! Get your VIP Cricket tickets today.

Cricket Hospitality Tickets 2025 | Cricket VIP Tickets

Cricket

Seat Unique provides official hospitality and debenture tickets for major tennis tournaments, including Wimbledon, Cinch Championships, The Boodles, Tennis Classics at Hurlingham and Champions Tennis. We are delighted to open up access to VIP experiences at the world’s most prestigious tennis clubs such as the All England Club, The Queen’s Club and the Hurlingham Club. To watch world-class players from premium seats and enjoy the VIP treatment, check out our available tennis hospitality packages.

Ace your day with official Tennis hospitality tickets and enjoy an unforgettable day at the tennis. Book at Seat Unique online today. 

Tennis Hospitality Tickets 2025 | Tennis VIP Tickets

Tennis

Seat Unique provides official rugby hospitality for domestic and international tournament fixtures, including: the Guinness Six Nations, and Autumn Nation Series. We are working with world-famous clubs such as the WRU, and Scottish Rugby to extend fan access to VIP Matchday Experiences at iconic rugby stadiums such as the Principality Stadium, BT Murrayfield, and Twickenham. To watch world-class teams from premium seats, check out our available rugby hospitality packages.

Book Rugby Union hospitality tickets at Seat Unique for a try-worthy Rugby Union experience! Don't miss out - book Rugby Union VIP tickets today.

Rugby Union Hospitality Tickets 2025 | Rugby Union VIP Tickets

Rugby Union

Seat Unique provides official motorsport hospitality for the biggest motor races in the world, including: British Formula 1 Grand Prix, Abu Dhabi Formula 1 Grand Prix, Monaco Formula 1 Grand Prix, Goodwood Festival of Speed, British Moto GP and London Formula E-Prix. We are thrilled to open up access to VIP experience at famous race tracks such as the Silverstone Circuit, Yas Marina Circuit and Circuit de Monaco. To witness world-class racing drivers from premium seats and enjoy the VIP treatment, check out our luxury hospitality packages for motorsport events.

Accelerate your motorsport experience with Motorsport VIP tickets for an unforgettable day that puts you in first place. Book Motorsport hospitality packages today.

Motorsport VIP Tickets 2025 | Motorsport Hospitality Tickets

Motorsport

FINISHED

A Graphic Designer at Seat Unique, Dan has experience in design, social media and content creation, working for a range of sports teams and events organisations. In his role at Seat Unique he works alongside the Head of Brand and wider marketing team to deliver assets across digital and physical channels.

Dan Winter

Harry Holmes is an Operations Executive at Seat Unique involved in the rotational graduate scheme, that involves moving across various functions within the company. His current focus involves providing operations support and supply. Harry studied Business and Management at university and brings a strong foundation of knowledge that aligns with his role at Seat Unique.

Harry Holmes

Phillipa Hicks is co-founder and Head of Product at Seat Unique. She oversees the technical aspects of the business, product development and strategy, and works closely with a team of developers, designers and product managers.
One of Phillipa's key responsibilities is managing and developing the product roadmap, ensuring that the delivery of Seat Unique’s software is in line with the product vision.

Phillipa Hicks

Molly is a Content Writer at Seat Unique, assisting with crafting copy across our website and blog as part of the content team. She has recently graduated with a degree in Journalism and is passionate about all things words and live events.

Molly Wilson

Danny is the Chief Marketing Officer at Seat Unique. He started his career in the online gaming industry including leading departments at Foxy Bingo, Party Poker and 888, as well as freelance stints at News UK and various startups. He has two decades of experience in digital marketing, CRM and branding.

Danny Mahon

Ben is the Head of Sales at Seat Unique, overseeing the management of both the inbound and outbound sales teams. With over 10 years’ experience working across sports and hospitality in Singapore and the UK, he is responsible for the overall strategy and growth of the Seat Unique sales team.

Ben Scodeller

Josh is a Sales Executive with a focus on B2B outbound sales, specialising in working with both domestic and multinational organisations to ensure that their corporate hospitality objectives are met. With a background in enterprise-level B2B sales in the tech industry, coupled with event sales experience working with the Rugby World Cup 2023, Josh brings a unique blend of expertise to the table. Josh is a great addition to the Seat Unique team.

Josh Edwards

With over 15 years experience working in live events, Robin has acquired unparalleled industry knowledge. Robin’s passionate, sales-driven focus has allowed him to develop strong expertise in both online and offline channels. He oversees all areas of the business including sales, marketing, tech and operations. Robin is the driving force for Seat Unique becoming the go-to marketplace for fans to buy official hospitality packages and tickets, and clubs and venues to sell hospitality inventory.

Robin Sherry

Jake is a Sales Manager at Seat Unique, coming on board after working in sports and live events for 13 years. During that time, he worked at Burnley Football Club, The FA and Manchester City in hospitality and VIP experience sales. He is a valuable addition to the team.

Jake Harrison

Luke works as a Sales Executive at Seat Unique. With 15 years of experience in sales, with just under nine of them spent at Manchester United focusing on the Executive Club and hospitality sales, he brings a wealth of experience to the company.

Luke Savage

Maya is the Junior Marketing Executive at Seat Unique, responsible for crafting SEO-driven blog content and assisting the CRM team. She recently completed her degree in History of Art and English Literature and is excited to forge her career at Seat Unique.

Maya Sturgeon

Will is a Sales Executive at Seat Unique, who has joined the company to prospect new business and develop relationships with existing clients. With previous experience in B2B sales within the tech industry and a strong passion for sports, Will is a great addition to the team.

Will Gunn

Callum Mitchell is a Sales Executive at Seat Unique, and as part of the Sales team he will be focusing on prospecting new business and bringing new clients to the company. With previous experience working at Burnley FC as a Business Intern, and a strong passion for sports, Callum is a great addition to the Seat Unique team.

Callum Mitchell

As a Sales Executive, Alfie will be focusing on prospecting new business and bringing new clients to the company. Alfie has previous experience in sales and event management, as well as a research role at The Sport Industry Research Group.

Alfie Crafer

Cerys is the Office Manager at Seat Unique and is responsible for the general running of the office, as well as organising company events, team coordination and assisting team members. With a solid background in client-facing roles and event coordination, Cerys’s keen eye for detail and collaborative team spirit ensures everything runs smoothly here at Seat Unique.

Cerys Morgan

Max is a Sales Executive based in the Manchester office. He is delighted to have joined the business, with a professional background in the recruitment sector, dealing with a range of corporate clients within B2B sales. Max is passionate about sports and played football semi-professionally back home in New Zealand.

Max Winterton

Dan is the Business Development Manager at Seat Unique, with a demonstrated history of working in the sports and live events industry, across horse racing, cricket and football. Dan's objective is to drive the brand in the north west and nationally.

Dan Whitehead

Matt is responsible for managing Seat Unique’s offline sales channels and sales team. He is the key contact for our corporate clients, guaranteeing our service is consistent throughout. Having held managerial positions at clubs such as Arsenal FC, Matt brings a wealth of industry experience to the team. His far-reaching industry connections make him an invaluable bridge between our partners and clients, ensuring they receive unparalleled VIP access to live events.

Matt Judge

Before joining Seat Unique, Sales Executive Harry worked in corporate hospitality sales for three years. His focus on the sales team is to win new business and maintain the company's current clients.

Harry McGrail

Angus is the Seat Unique Business Analyst, with experience across data and insights from a sports tech company, an industry leading FMCG multinational, and an events platform. He is passionate about translating data into actionable insights to drive the company’s mission forward.

Angus Lintern

As Head of SEO, Stephen has over 10 years experience in SEO working in the most competitive industries from finance, to fashion. He is passionate about website design to enhance user experience and using data analytics to deliver reliable results.

Stephen McQuinn

As Events Executive, Lara heads up the Seat Unique Clubs, looking after the premium boxes and suites at venues including Wembley, Murrayfield, Tottenham Hotspur and Co-op Live, to name a few. With previous experience within the luxury sports and music hospitality industry, Lara brings with her a wealth of knowledge on running and creating memorable high-end events.

Lara Thompson

With a degree in international sports business, Matthew is a Sales Executive at Seat Unique, applying his expertise in the hospitality industry to secure and manage access to high-profile events. With sharp skills in sales and client relations, Matthew is an asset to the sales team.

Matthew Shaw

As CRM Manager, Joe leads our strategy to enhance customer retention and elevate our customers' overall experience. Joe's primary focus revolves around streamlining communication automation across various customer lifecycle stages, contributing to increasing customer lifetime value whilst optimising operational processes. With a wealth of marketing expertise spanning over 7 years in the Entertainment and Gaming sectors, Joe is a valuable asset to Seat Unique's marketing team.

Joe Gannon

Caroline Millington is an Operations Executive at Seat Unique and currently part of the graduate scheme, which involves rotating through different functions within the company. Presently, she is situated within the marketing department, where she actively contributes to content creation.

Caroline Millington

Andreya Shehova is a dedicated Customer Service Executive at Seat Unique, responsible for handling all customer inquiries and addressing any questions that arise post-sale. With a background in geography and valuable experience as part of the operations team at the FA, Andreya is a valuable asset to the Seat Unique team.

Andreya Shehova

As Head of CRM at Seat Unique, Chris leads the development and execution of strategies to optimise customer relationships, drive engagement, and maximise loyalty. He is a valuable addition to the wider marketing team.

Chris Shipley

Anthony Bell is a Senior Sales Executive at Seat Unique, who has joined the Sales team to help focus on bringing new clients to the company. His past in account management and BD make him a great addition to the dynamic team here at Seat Unique.

Anthony Bell

As a qualified corporate M&A lawyer, James brings a wealth of experience originating and transacting investments across multiple sectors including the hospitality industry. He’s had an impressive career so far, spending 6 years at the world’s largest law firm providing strategic legal advice to business owners and management, and most recently as an Investment Manager at a VC. James is responsible for helping shape Seat Unique’s legal strategy and is responsible for managing our legal affairs. 

James Duffy

Tom, in his role as a Marketplace Operations Executive at Seat Unique, focuses on developing the company's online presence and ensuring optimal efficiency in our B2C marketplace operations. His background as a professional athlete and experience in the film industry contributes to his diverse skill set, bringing valuable expertise to our team. Recently, Tom completed an internship with Two Circles, further enhancing his knowledge of the sports industry. His addition to the Seat Unique team is highly beneficial.

Tom Lewis

Nathan is responsible for supporting the marketing team to increase Seat Unique’s online visibility through various digital marketing channels. He is passionate about live sporting events and has an academic background in sports science. With his excellent analytical skills and creative mindset, Nathan is key in helping drive Seat Unique’s digital strategy.

Nathan Dale

Madeleine is the Chief of Staff at Seat Unique and is responsible for supporting the daily duties of C-suite, running the general management of the office, organising company events and coordinating the office activities. With valuable experience as a Member Host and Office Manager, Madeleine is crucial to the smooth running of Seat Unique office dynamic and team morale.

Madeleine Robinson

Anton is the Operations Team Leader at Seat Unique. He is responsible for supporting partner and customer relationships, overseeing day-to-day administrative operations and identifying new business practices. His meticulous problem-solving ability, strong planning and organisation skills with experience working in a tech startup make him a key addition to the Seat Unique team.

Anton Farah

Ria is the Partnerships Account Manager at Seat Unique and is responsible for supporting the development and maintenance of relationships with our partners. A creative thinker with experience in customer care and a passion for live events and concerts, Ria is a great addition to the Seat Unique Operations team.

Ria Marwaha

Guy leads the Partnership's Team and is responsible for our partnership strategy and building and maintaining relationships with Seat Unique's partners. With seven years of client relations experience in the tech and sporting industries, Guy is skilled in managing B2B and B2C relationships. As the main point of contact for rights holders, clubs and venues, he is essential to Seat Unique’s image and growth.

Guy Davis

Iaroslav is the Tech Lead at Seat Unique and is responsible for leading backend engineering. He uses software engineering best practices to ensure that we have a solid and scalable technical foundation. With more than 10-years of technical experience in end-to-end product lifestyle, Iaroslav is essential to the advancement of Seat Unique’s technical offering.

Iaroslav Morgunov 

Davina is the Partnerships Executive at Seat Unique and is responsible for supporting the development and maintenance of relationships with our partners. With great experience working with the public, and a keen interest in live music events and football games, Davina is a valuable addition to the Partnerships team and its success.

Davina Dempsey

Alasdair the Sales Operations Manager at Seat Unique. He is responsible for managing inbound sales leads and handling post-sales operational management. By working closely with the supply team and marketing team, he also helps to promote customer fulfilment and the optimisation of revenue channels.
A sports fanatic with an academic background in Sports Management, and professional background in commercial sales, Alasdair is a key component to the success of our sales team.

Alasdair Walters

Sam’s main focus as Head of Supply is to work with rightsholders to provide our customers with unrivalled VIP access to popular live events. With 7-years of experience in the industry, Sam has worked with some of the best venues and events across Europe, specialising in music and sport. He is key in driving Seat Unique’s mission to make unforgettable live experiences more accessible to fans.

Sam Button

As Sales Executive at Seat Unique, Callum is responsible for building and maintaining client relationships by introducing new business and increasing offline sales. With over seven years of experience in the sports industry at Colchester United FC and Essex Cricket Club, Callum has a wealth of expertise in managing commercial and hospitality and is essential to the success of Seat Unique’s sales team.

Callum Sutherland

Callum's role as a Sales Executive means he is responsible for building and maintaining client relationships by introducing new business and increasing offline sales. With experience working as a case manager in injury management and coaching and analysis work with North Harbour Rugby Club in New Zealand, Callum is keen to use his experience as well as his wide knowledge and passion for sports to aid the success of Seat Unique's sales team.

Callum Brown

Kit is an Account Manager at Seat Unique and is responsible for managing and forging relationships with key suppliers to increase product volume and diversity. With nine years of operational and relationship management experience with Bank of America, and four years experience in account management at Flutter, Kit’s knowledge and wealth of expertise are essential to ensuring Seat Unique provides the best customer access to premium hospitality and VIP tickets.

Kit Poole 

Murray is an experienced CTO having spent many years running software engineering teams in startups, scaleups and large corporations. His previous roles include ten years at Yahoo! as a Software Engineer and Engineering Director, as well as several years as CTO at ecommerce, marketplace, and health tech startups. During his time at LoveCrafts, Murray led and grew a Product Development team based in London and Kyiv, from 4 to 60.

Murray Rowan

Danil is a talented software developer with a primary focus on front-end technologies. He has vast experience in app development and building and optimising front-end solutions, most recently working on a project for healthcare providers. His academic background in computer science, expertise in multiple programming languages and outstanding design and development skills make him a critical part of our technical team.

Danil Bogomolov

Anna is responsible for activating and managing Seat Unique’s partnerships with rightsholders, clubs and venues. She is the main point of contact for our partners, helping them turn on their sales channels 24/7 to maximise their revenue streams. Through her strong academic background in International Management, Anna has developed invaulable business acumen to help drive Seat Unique to success.

Anna Jowle

Owen is responsible for supporting partner and customer relationships and overseeing day-to-day administrative operations. As a keen golfer and cricket player, Owen has a strong passion for sports. With his strong academic background and experience in Business and Events, he is a valuable addition to the Seat Unique Operations team.

Owen Price

As Head of Finance at Seat Unique, Phil is responsible for shaping the company’s finance strategy, creating a first-class finance function, and managing financial affairs. Phil plays a fundamental role in the success of the company’s business development, and with a wealth of experience in account management and financial control, his skill set and in-depth knowledge mean that he is well equipped to deliver Seat Unique’s finance strategy.

Phil Brian 

As Head of Brand, Victoria is responsible for bringing Seat Unique’s visual identity to life. Working alongside the marketing department, her role is to define the creative direction for the brand, ensuring consistency and one voice across both online and offline communications.
Victoria’s original approach to design, and excellent commercial trend and brand awareness, are skills she has developed from her many years working as a Graphic Designer for a diverse range of brands, including retail giant, George at Asda. She uses her experience in these fields to help shape, define and communicate the visual identity of the business.

Victoria Oakley

Sahil is responsible for maximising Seat Unique’s sales revenue through inbound enquiries, and exploring opportunities to increase sales growth with re-booking strategies. With a passion for sports, particularly tennis and football, an educational background in Sports Management, and selling and advertising experience, Sahil is a passionate and essential member of the Sales team.

Sahil Mirchandani 

As Sales Executive at Seat Unique, Ben is responsible for generating new business and delivering the sales plan through enquiries and key outbound sales channels. With experience in sports management consultancy advising organisations in the global sporting events market and a keen interest in sports, Ben's experience and passion mean he is well equipped to deliver and promote Seat Unique’s sales strategy.

Ben Larwood

Anna is a Content Marketing Executive at Seat Unique and is responsible for creating engaging, SEO focused content across the website and blog to support the company’s marketing and SEO goals. With experience including a degree in Marketing and Management and a Digital Marketing Apprenticeship, Anna is a valuable addition to Seat Unique’s marketing team.

Anna Peart

With over 10 years experience working in SaaS, agency and media sectors, Simeon drives the operational &amp; strategic direction of Seat Unique as General Manager. Leading &amp; collaborating with all departments of the business he is responsible for the commercial and technical roadmap for the business. Having spent the last 5 years scaling global tech companies as Head of Commercial strategy and subsequently GM, he is focused on scaling Seat Unique to become the global go-to premium ticket marketplace.

Simeon Klein

As Assistant Accountant at Seat Unique, Sabrina is tasked with managing the company accounts, as well as assisting with month end preparations, balance sheet &amp; bank account reconciliation, and year end &amp; VAT returns. With an extensive knowledge of finance and over 3 years of experience working with companies such as Mercedes Benz, Machine A and Tomorrow London, Sabrina is a fantastic addition to Seat Unique’s accounting team.

Sabrina El Maroufi

As Graphic Designer at Seat Unique, Caitlin works closely with the Head of Brand and wider marketing team to create and design print, digital, and social assets to ensure brand consistency across channels. With over seven years of experience working within graphic design studios and print and signage companies, Caitlin is a valuable addition to Seat Unique’s marketing team.

Caitlin Ahern

Saav is a Managing Partner at Nickleby Capital, an investment firm backed by some of the UK’s leading entrepreneurs. Before joining Nickleby Capital, he spent 15 years in investment banking and private equity at firms including Goldman Sachs and Rothschild. Saav joined the board of Seat Unique in May 2023, having led their Series A investment.

Saav Shah

As one of the most respected figures in the world of sport, business and media, Sir Clive is an invaluable asset as a company Board Advisor. Renowned as an innovative coach and leader, Sir Clive has an unparalleled level of industry prestige that brings a wealth of experience to his advisor role and we are proud to have him as part of the team.

Sir Clive Woodward

Richard is regarded as one of the global betting’s leading figureheads, after successfully growing Sky Betting & Gaming’s revenue from £30milion to over £750million. As a result, Richard was instrumental in turning the company into one of the biggest operations in the gambling industry. Richard was awarded for his outstanding reputation and leadership skills in 2018. 

Richard Flint

Fast-bowling sensation Lauren Bell is making waves in the cricket world. Currently playing for both the Southern Vipers and Southern Brave, she has proven herself to be a force to be reckoned with. Her international debut for the England women's cricket team in June 2022 marked the beginning of her journey on the international stage.
Lauren Bell is undoubtedly a valuable asset to have as part of the Seat Unique team. With her passion for the sport and live events, she embodies the values and vision of Seat Unique.

Lauren Bell

Stuart Broad is one of England's greatest fast bowlers, leaving an indelible mark on the cricketing world. As England's second-highest wicket-taker in Test cricket, he has shown exceptional skill and tenacity.
With over 150 Test matches under his belt, Stuart achieved a remarkable milestone in December 2021. He joined the select group of bowlers by taking 600 wickets in Test cricket during the 2023 Ashes series.
As a brand ambassador for Seat Unique, Stuart Broad brings his passion for live sports, music, and cultural events. Together, we aim to enhance the way fans engage with live entertainment, offering unparalleled access to unforgettable experiences.

Stuart Broad

With a playing career that saw him captain Wales a record-breaking 49 times, as well as the British and Irish Lions during two international tours, Sam is one of the most respected figures in rugby union history. Following his retirement from rugby in 2018, Sam’s continuing wide-ranging involvement in the game such as being Technical Advisor at the Welsh Rugby Union, cements his esteemed status within the sport and enables access to invaluable contacts within the industry.

About Seat Unique

Meet some of the team

Seat Unique