Seat Unique has promoted Victoria Oakley, previously Head of Creative, to Director of Special Projects.
In her new role, Oakley will spearhead creative projects aimed at growing Seat Unique’s profile and will shift her department into ‘stealth mode’ for the next six months.
On her appointment, Oakley said:
“I’m hugely looking forward to this new role and what I’m working on - it’s just a shame I can’t talk about what I’m up to! The company has grown tremendously since I first joined, and it just gets more and more exciting!”
Robin Sherry, founder and CEO of Seat Unique, said:
“Victoria has been a huge asset to Seat Unique since the very beginning. Her ability to deliver fresh, innovative ideas has played a major role in our success. Whether it's crafting standout campaigns or finding new ways to engage fans, Victoria always pushes boundaries and I can't wait to see this project come to life!"
Previously, as Head of Creative, Oakley led projects to boost brand awareness and elevate the fan experience. She joined Seat Unique in 2019 as a graphic designer and quickly became Head of Creative, overseeing high-impact projects. These include the launch of the Seat Unique Clubs series - expertly curated hospitality experiences - at major venues, such as Co-op Live, Tottenham Hotspur Stadium and the Monza F1 circuit in Italy.
Oakley has organised content days with Seat Unique’s brand ambassadors, capturing video to showcase the brand and connect with their audiences in a natural and engaging way.
She led the creative direction for the Jacksonville Jaguars NFL Experience at Wembley Stadium, managing internal and external branding, video content across hospitality lounges, and interactive fan activations.
Oakley also introduced Seat Unique's VR headset experiences, allowing partners to explore Seat Unique’s range of venues and premium offerings. “It’s a brilliant way to show that we’re official partners with amazing venues, offering unforgettable experiences,” Oakley said. “It’s about making people think, ‘That could be me there, having that incredible day out.’”
Before Seat Unique, she worked in the fashion industry in London and spent a number of years as a designer, collaborating with various clients and brands. Oakley is passionate about live music, skiing, and sailing, having taught the sport in the UK and abroad for four seasons.
Comments