9 December, 2024 - Seat Unique, the number one destination for premium live events, has signed a partnership deal to become the official hospitality sales platform for Salford City FC.  

The League Two football club, jointly owned by Manchester United legends David Beckham, Nicky Butt, Ryan Giggs, Gary Neville, Phil Neville and Paul Scholes, will now exclusively use Seat Unique’s technology to sell its hospitality packages. 

The club known to fans as the Ammies will benefit from the Seat Unique platform, which is designed to make the entire process as smooth as possible for fans.  

Robin Sherry, founder and CEO at Seat Unique, said: “We’re thrilled to welcome Salford City to join Seat Unique, as this partnership allows us to offer football fans better access to more amazing live sports experiences. 

“We look forward to building our relationship with Salford City to meet the rising demand for premium and hospitality fan experiences at the Peninsula Stadium.”

Sam Swanton, Head of Commercial at Salford City FC , said: “We've partnered with Seat Unique to streamline the hospitality booking process. Fans will now be able to see what we offer, pricing and a preview of each hospitality space at the Peninsula Stadium.

“Hospitality sales have been extremely popular this season and we look forward to working with Seat Unique to ensure a safe and smooth booking process for our local and international fans going forward.”

Match-by-match hospitality has been available for the first time this season in The Peninsula Lounge with packages starting from £99+VAT per person, and it has been well-received, with a number of games selling out well before matchday.