20 January 2025 - Seat Unique has partnered with the B. Braun Sheffield Sharks to provide basketball fans with secure and trusted access to premium tickets and hospitality.

Through the three-year partnership, Seat Unique will be the official premium ticket and hospitality sales platform for the Sharks, offering fans seamless access to exclusive court-side seating and VIP packages at Sheffield’s Canon Medical Arena.

The Sheffield Sharks, which compete in the UK’s premier Super League Basketball, are one of the most successful teams in British basketball. They have racked up 14 national titles, including a memorable win in the 2016 Playoff Final against the Leicester Riders at the O2 Arena in London. 

Robin Sherry, founder and CEO of Seat Unique, said:

“We’re thrilled to be joining forces with the Sheffield Sharks. The Sharks are an historic club, and we’re excited to offer their fanbase a VIP experience that matches the calibre of the team. 

“This partnership is another important step for Seat Unique as we continue to grow our presence in the basketball world, alongside high-profile partners like the Newcastle Eagles and NBA Europe. We can’t wait to see what this season has in store for the Sharks and their supporters.”  

Natasha Clark, Commercial Manager of the B. Braun Sheffield Sharks said:

"We are so excited to announce our collaboration with Seat Unique a partnership that promises to elevate the VIP experience at The Sheffield Sharks home games. Our goal has always been to create unforgettable game-day experiences so together with Seat Unique, we’re taking Sharks Basketball to the next level, on and off the court." 

Book tickets to see the Sheffield Sharks via this link: https://www.seatunique.com/sport-tickets/basketball/sheffield-sharks-tickets