We are thrilled to announce an exciting new partnership with Swansea City, which will see Seat Unique become the club’s Official Hospitality and Premium Ticketing Partner for the 2024/25 season and beyond.

Swansea City has always prioritised delivering exceptional matchday experiences and enhancing the enjoyment of their fans during stadium visits. Taking this commitment to the next level, the club has joined forces with Seat Unique, working together to create even better experiences for supporters.

As part of the multi-year agreement, we will power Swansea City’s hospitality and premium ticket sales through our trusted online platform. Supporters now have greater access to a range of premium facilities at the Swansea.com Stadium, such as the Legends Lounge, Executive Boxes, Alan Curtis club, and more.

Supporters can easily compare and book premium experiences at football matches and live music events taking place at the Swansea.com Stadium on the Seat Unique platform. With a 3-click purchase, supporters can easily access hospitality packages and premium tickets at their own convenience.

Our commitment to increasing access to premium experiences, investment in cutting-edge technology, and prioritising fan satisfaction perfectly complements Swansea City's goal of providing exceptional matchday experiences to their loyal supporters.


Robin Sherry, Founder and CEO at Seat Unique, said: "We are thrilled to be partnered with Swansea City as their Official Hospitality and Premium Ticketing Partner. Our ultimate mission is to enable a greater number of fans to experience football matches and concerts in luxury. We are looking forward to collaborating with Swansea City to provide an extraordinary hospitality service that truly embodies the club's high standards, both on and off the pitch."

Richard Morris, Head of Commercial at Swansea City, said: “The Club are excited to announce our partnership with Seat Unique to enhance the supporter experience when booking premium tickets and hospitality at the Swansea.com Stadium. Our loyal supporters should benefit from a seamless end-to-end experience, and easy to use online and digital interface, when booking premium experiences and we’re confident our partnership with Seat Unique will facilitate that ahead of next season.”

Swansea City play their home matches at Swansea.com Stadium, which has served as their home ground since its construction in 2005, and can seat 21,000 spectators. The club is renowned for their passionate and dedicated fan base, known as 'The Jack Army'. These loyal supporters generate an exhilarating atmosphere on matchdays, fueling the team with their contagious energy and unwavering support.

We are excited to team up with Swansea City for this new chapter and look forward to delivering exceptional experiences to fans throughout our partnership.

Hospitality packages and premium tickets for Swansea City’s home fixtures will be available to book through Seat Unique at the start of the 2024/25 season.

About Seat Unique
To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.