We are excited to announce that Seat Unique has been named the Official Premium Ticket and Hospitality Sales Platform for Gallagher Premiership club, Sale Sharks. This new partnership means, we now work with 70% of Gallagher Premiership rugby clubs, helping to offer premium and hospitality experiences on matchdays.

This new partnership will empower Sale Sharks to offer their supporters effortless access to premium seating and VIP hospitality packages for home games. By leveraging Seat Unique's technology, Sale Sharks can reach new audiences while making it simple for existing fans to enhance their matchday experience.

Seat Unique’s platform is built around a seamless user experience, ensuring that supporters can safely and easily purchase premium hospitality tickets. The platform introduces a streamlined, transparent approach that allows fans to discover and book the best matchday experiences with confidence, all within a trusted and secure environment.

The partnership with Sale Sharks highlights Seat Unique’s mission to connect fans with new experiences, making it easier than ever for them to engage with the club’s premium offerings, while also helping Sale Sharks expand their reach and welcome new supporters.

Robin Sherry, Founder and CEO of Seat Unique, commented, “Sale Sharks Rugby Club enjoys a rich history of success and a devoted community of supporters. We are thrilled to be their Official Hospitality Sales and Premium Ticket Partner and are looking forward to collaborating closely with the club to introduce new audiences to their premium facilities. Our innovative technology will revolutionise how Sale Sharks supporters access and enjoy premium hospitality experiences, creating unforgettable matchday experiences for all fans."

Sale Sharks CEO Paul Smith said: “We are always looking for innovative ways to elevate and improve our fan experience from the booking process right through to matchdays at the stadium and we believe this partnership with Seat Unique will do exactly that. Our suites are the perfect way to add real luxury, comfort and proper northern hospitality to what is already a fantastic matchday experience at the Salford Stadium. Through this partnership with Seat Unique we will be able to show off our hospitality offering and welcome new audiences to our club and our sport.”

Sale Sharks is one of oldest and most respected rugby clubs in English Rugby’s top flight, the Gallagher Premiership, with a legacy that includes a Premiership title and two European Challenge Cup victories. The club has also produced and celebrated renowned players such as Charlie Hodgson, Tom Curry, Mark Cueto, and Jason Robinson. With a distinguished history of success and a relentless pursuit of excellence, Sale Sharks continue to make a lasting impact on rugby union, inspiring future generations of players and supporters.

Upcoming fixtures include a highly anticipated double-header home match against Leicester Tigers, featuring both the Sharks men’s and women’s teams, on 1st December. VIP and hospitality tickets are available for all matches via Seat Unique.

Explore Sale Sharks Hospitality