Seat Unique Announces Partnership with Leyton Orient F.C.

We are thrilled to be working with Leyton Orient as the Official Hospitality and Premium Sales Platform for the 2021/22 season and beyond.

After growing our brand partnerships with six domestic cricket clubs, we are delighted to kick off our first football partnership with Leyton Orient F.C. We will exclusively power the Club’s hospitality and premium sales for all home fixtures at The Breyer Group Stadium, in a three-year deal.

Using our innovative software will allow Leyton Orient to digitally transform the process of buying VIP matchday experiences. Bringing bookings online will significantly improve the customer experience, enabling fans to purchase packages and tickets anywhere and anytime.

Our software allows our partners to manage their hospitality inventory in one user-friendly interface, all of which can be accessed by fans in real-time via the Seat Unique platform. Not only does this increase fan access to premium experiences, but it also empowers clubs by giving them greater flexibility and control over their hospitality sales.

We recently launched a new premium ticketing category to help clubs expand their hospitality offering. The new category sits between standard tickets and hospitality, helping fans access premium seats without the added cost of luxury extras. We’re already helping a number of clubs open up VIP matchday experiences in this way including Manchester United, Leeds United and Tottenham Hotspur.

We are also proud partners of Leyton Orient’s home shirt sponsor for the 2021/22 season, Royal British Legion Industries (RBLI). As part of a renewed partnership with Spurs striker Harry Kane, Leyton Orient will wear the Tommy Club logo to raise awareness for the charity.

Robin Sherry, CEO and Founder at Seat Unique, said: “I am delighted to welcome Leyton Orient on board as our first football partner. With the steady return of live events, this is a very exciting time to be working with the Club. I look forward to football fans using our technology to access Leyton Orient's premium experiences.”

Josh Stephens, Head of Commercial at Leyton Orient, said: “We are delighted to bring Seat Unique into the O’s family. Seat Unique already have a connection with the Club via our front of home shirt charity partner Tommy Club and we are grateful that this opportunity to work together has presented itself."

"We know that some fans will still want to book directly through the traditional ways and that will still be available, but we equally appreciate in today’s busy world that people want to have access to purchasing hospitality 24/7. Through this partnership, our fans will now have that opportunity.”

Fans will soon be able to book hospitality packages for the first 3 home matches of Leyton Orient’s 2021/22 season from £17 + VAT per person via Seat Unique.