7 January 2025 - Matt Timbrell, a seasoned leader in sports hospitality sales with experience at three FIFA World Cups, is set to join Seat Unique as the company positions itself for continued expansion in the premium live experience industry.

Timbrell, who has a proven track record of managing major live sporting events, will begin his Business Development Director this year, helping Seat Unique strengthen its presence in the high-demand market for exclusive fan experiences.

Matt Timbrell, Business Development Director at Seat Unique

Timbrell’s career spans 19 years, during which he has worked with some of the world's most prestigious sports and entertainment events. His extensive portfolio includes managing the premium sales operations for global events such as the FIFA World Cup, the Silverstone Official Hospitality Programme and the Nitto ATP Finals.

As Sales Director at MATCH Hospitality, he developed and executed successful sales strategies, led high-performing teams, and established relationships with key partners across multiple regions.

Matt Timbrell, Business Development Director at Seat Unique, said:

“I’ve always been driven by the idea of delivering exceptional service and extraordinary experiences. Joining Seat Unique at such an exciting time in its growth journey is an opportunity I couldn’t pass up. I look forward to helping the team build up its offerings and redefine premium fan experiences.”

Matt Judge, Chief Revenue Officer at Seat Unique, said: 

“Matt brings a wealth of experience and a sharp, results-driven approach to our team. His leadership in the premium hospitality sector will be crucial as we continue to scale our business and exceed the expectations of our customers. We’re thrilled to have him on board as we prepare to shake up the market even more in 2025.”

Timbrell’s appointment comes during a period of rapid growth for Seat Unique. The company recently smashed its 2024 revenue targets, with the second half of the year surpassing total 2023 earnings. 

This growth reflects the increasing demand for exclusive, high-value experiences as consumers - particularly Millennials and Gen Z - steer their spending priorities towards live entertainment rather than material goods, according to Barclays and Mastercard data.