Seat Unique, the number one destination for premium experiences, is excited to announce the launch of the Seat Unique Club at the legendary Autodromo Nazionale Monza for the 2025 Formula 1 Italian Grand Prix.

For the first time, a Seat Unique Club will be stationed outside the UK, offering 50 motorsport fans a front-row experience at the track known as the ‘Temple of Speed’.

The Italian Grand Prix takes place from 5-7 September 2025 and it will mark a historic moment as British driver Lewis Hamilton sits behind the wheel for Ferrari during his first-ever race for the team’s home Grand Prix.

The Seat Unique Club, located directly in line with the starting grid, will provide guests with access to one of motorsport’s greatest spectacles.

As the oldest race on the F1 calendar, the Italian Grand Prix at Monza is famous for its riotous crowds and atmosphere. Ferrari, which holds the record for the most wins at Monza, will have the Tifosi home crowd roaring as they chase yet another victory at their home circuit.

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Exclusive F1 Experience

Guests in the Seat Unique Club will enjoy exclusive access to a private lounge offering incredible views of the starting grid and pit lane, with private terraced seating just outside the lounge. Throughout the weekend, they will be treated to a range of first-class amenities, including:

- Dedicated Seat Unique host to ensure an extraordinary experience

- Exclusive lounge area with music and entertainment

- Complimentary F1 merchandise to commemorate the event

- A full F1 weekend experience complete with premium catering and drinks

Robin Sherry, founder and CEO of Seat Unique, said: “We are beyond excited to bring the Seat Unique Club to Monza in 2025. This is a huge occasion for Formula 1 fans, as we not only introduce our first international offering, but also provide them the rare opportunity to see Lewis Hamilton make history as he drives for Ferrari. It’s an experience that will no doubt define the 2025 season.”

James Duffy, co-founder and COO of Seat Unique, added: “The Italian Grand Prix is one of the crown jewels of the F1 calendar, and to offer fans this premium experience at such an iconic location is so exciting. The combination of Monza’s fierce atmosphere and Hamilton’s Grand Prix debut for Ferrari will make this an unforgettable weekend for fans.”

About Seat Unique

Seat Unique is the trusted premium ticketing platform connecting fans with the best hospitality packages for live events worldwide. Through strategic partnerships with rights holders and world-class venues across sports, music and theatre, Seat Unique guarantees unforgettable moments for fans.

We are backed by a number of leading athletes including Matt Dawson, Ben Stokes and Dame Jessica Ennis, and count top cricketers Stuart Broad and Lauren Bell, along with rugby legend Sam Warburton among our ambassadors.

In August 2023, Seat Unique closed a £14.5m funding round led by investment firm Nickleby Capital, along with investors including Sir Clive Woodward and Chris Kamara MBE. We ranked 4th in the Sifted 100: UK & Ireland and 5th in the 2024 Deloitte UK Technology Fast 50, having achieved 7,921% revenue growth over the past four years.

For more information, please visit www.seatunique.com.