We are beyond thrilled to announce that one of England’s greatest fast bowlers, Stuart Broad, will sit alongside Sam Warburton OBE, George North, and Lauren Bell as a representative of the Seat Unique brand.

This exciting new partnership with former England cricketer and One Day and Twenty20 International captain, Stuart Broad, will expand the reach of the Seat Unique brand across live sport, music and cultural events. We will work closely with Stuart Broad, who will support us on our mission of unlocking unparalleled access to premium tickets and experiences for fans.

Stuart Broad is widely regarded as one of England's greatest fast bowlers. With impressive career statistics, he has left an indelible mark on the cricketing world. Being England's second-highest wicket taker in Test cricket is a testament to his skill and tenacity. In December 2021, during the second match of the 2021–22 Ashes series, Stuart Broad achieved a remarkable milestone by playing in his 150th Test match. And during the 2023 Ashes series against Australia, he joined the small list of bowlers to take 600 wickets in Test cricket, solidifying his place among cricketing greats.

As a celebrated cricketer and an advocate for live experiences, Stuart Broad will be joining an impressive team of brand ambassadors including former British Lions and Wales Rugby captain Sam Warburton OBE, Ospreys and two-time British & Irish Lions tourist George North and England and Southern Brave cricketer Lauren Bell, as well as investors Sir Clive Woodward and Chris Kamara MBE.

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Stuart Broad said: “Being a brand ambassador for Seat Unique is a thrilling opportunity. As someone who has dedicated their life to sports, I know firsthand the power of live experiences. Seat Unique's approach to making premium experiences accessible to all fans is unparalleled, and I am excited to be part of a movement that will bring fans closer to the game they love. Football, golf, rugby union, and cricket hold a special place in my heart, and I am delighted to work with Seat Unique to bring that same sense of excitement to fans across the globe. Just as my passion for sports runs deep, so does my appreciation for music, adding another layer of excitement to life's experiences.”

Robin Sherry, CEO and Founder at Seat Unique said: "We are absolutely thrilled to welcome legendary England bowler Stuart Broad as the latest addition to Seat Unique’s team of brand ambassadors."

"Stuart is a professional sportsman who truly understands the significance of creating unforgettable live experiences for fans. His dedication to consistently enhancing the fan experience aligns perfectly with the values of the Seat Unique team."


"As an iconic figure in his sport, Stuart puts us in an excellent position to raise awareness of our brand. We couldn’t be more excited to collaborate with one of England's greatest fast bowlers to expand our presence across sports, music, and cultural events, helping fans to gain greater access to premium live experiences at their favourite live events."

At Seat Unique, we are pioneering a revolution in the ticketing and hospitality industry. By seamlessly blending technology and addressing the key challenges of accessing tickets, we provide access to unforgettable fan experiences.

Stuart Broad's commitment to sporting excellence and his genuine passion for live events perfectly align with our core objectives and values, making him an ideal addition to our team. As the leading provider of premium tickets and experiences, we are dedicated to transforming the way fans access live events.

Through our cutting-edge technology and extensive network of official partnerships with renowned clubs, venues, and rightsholders, Seat Unique is proud to offer fans access to the very best seats in the house. We provide a safe and secure platform for fans to effortlessly purchase premium experiences, ensuring they can fully immerse themselves in the excitement of live events.

Our mission is to create a future where fans can indulge in premium live experiences time and time again, enjoying memorable and unforgettable moments they'll cherish forever. Seat Unique is committed to enhancing the overall fan experience, fostering a deep connection between fans and the events they love.

With Stuart Broad as a brand ambassador, we are confident that our collective efforts will propel us forward in achieving this vision. Together, we will continue to elevate the way fans engage with live sports, music, and cultural events, delivering unparalleled access to the exciting world of live entertainment.

About Seat Unique:

Seat Unique is a leading marketplace for premium tickets to live events, offering fans unmatched access to premium experiences at sports events, concerts, and more. With a commitment to cutting-edge technology and fan satisfaction, Seat Unique is transforming the way fans enjoy live events.