As 2024 draws to a close, we reflect on a transformative year for Seat Unique. With new partnerships, a growing team, and numerous accolades, we’ve taken significant strides toward establishing ourselves as a leading destination for premium live experiences.

As we wrap up a busy year and look forward to an even more exciting 2025, here’s a look at our standout achievements from 2024.

Raising the bar: £14.5m in Series A funding

In a landmark moment for Seat Unique, we announced in August that we successfully raised £14.5 million in an extended Series A funding round, led by Nickleby Capital. This investment was also supported by leading athletes, including Ben Stokes, England's Test cricket captain, and Dame Jessica Ennis-Hill, the former Olympic gold medal-winning heptathlete.

Recognition on a global scale

This year, Seat Unique was named the 3rd fastest-growing consumer start-up in Europe by Sifted, a testament to our rapid growth and impact within the industry.

We also secured two 'top five' awards in Deloitte’s 2024 Fast 50. Our Co-Founder and Head of Product, Phillipa Hicks, earned 2nd place in Deloitte's Technology Women in Leadership Awards, while Seat Unique placed in the top five of Deloitte’s UK Technology Fast 50, with an impressive 7,921% growth.

Expanding our network: 23 new partners

In 2024, we partnered with 23 new partners, teams, and venues, expanding our reach and enabling more fans to access premium live experiences.

Our growing portfolio includes venues such as Co-op Live in Manchester and London Stadium, organisations including Arena Racing Company, and partnerships with teams including Sale Sharks Rugby Club and Northampton Saints.

We’re proud to renew key collaborations, including our valued partnership with the NFL’s Jacksonville Jaguars. Most recently, we partnered with athlete-led media and investment group, 4cast, founded by Ben Stokes, Stuart Broad, Jofra Archer, and Jos Buttler, to help us access new fans and bring them closer to the action.

From iconic stadiums to exciting new partnerships, we’re looking forward to what the new year will bring.

Team growth and new offices

As 2024 comes to a close, we’re thrilled to have welcomed 35 new team members to Seat Unique, each bringing fresh ideas, energy, and expertise to every aspect of our operations.

This growth led to significant milestones, including relocating our London office and opening a brand-new office in Manchester to accommodate our expanding team.

With over 122,000 tickets sold across 2,000 events, we’re committed to building on this momentum as we head into an even more impressive 2025, redefining premium live experiences for fans worldwide.

Bringing fans closer to the action

This year, we’re proud to have brought more than 106,000 fans closer to the action at some of the world’s biggest and most memorable live events. Through Seat Unique, fans experienced unforgettable performances, such as Taylor Swift at Wembley, and attended iconic sporting events, including Royal Ascot, the Jacksonville Jaguars at Tottenham Hotspur Stadium, and Wimbledon.

We also unveiled exciting new Seat Unique clubs at Nottingham Forest, Tottenham Hotspur Stadium, and F1’s Monza racetrack, further enhancing the premium live experience for fans.

From all of us at Seat Unique, we wish you a Merry Christmas and a Happy New Year. Here’s to an incredible 2025!