Seat Unique become Official Hospitality Platform for Northampton Saints

Seat Unique is thrilled to be the Official Hospitality Platform for Northampton Rugby Football Club for the 2023-24 season and beyond.

We are pleased to announce a new partnership with Gallagher Premiership side, Northampton Saints. Throughout the three-year partnership, we will power sales for the Club’s premium experience packages including the Tunnel Club, Warner’s Experience, through our trusted online platform. This includes official hospitality packages for Northampton Saints’ home fixtures at cinch Stadium at Franklin’s Gardens.

Northampton Saints need little introduction to rugby fans. Over the last decade, the Club has won the Gallagher Premiership, European Challenge Cup and Premiership Rugby Cup titles. The men in Black, Green and Gold are regularly competing for honours at the very highest level of English rugby, having reached the Premiership semi-finals in three of the last five seasons – this partnership adds to our presence in the rugby space.

Northampton Saints have become the latest sporting partner to utilise our innovative technology, along with Harlequins and Wales Rugby to name just a few.

Northampton Saints is renowned for its passionate fanbase, known as one of the most fervent in English rugby. These dedicated supporters create an electrifying atmosphere on matchdays, with their loud and energetic support.

With an average matchday attendance of over 13,000, Northampton Saints supporters play an integral role in the Club's success and contribute to the vibrant and thrilling experience at cinch Stadium at Franklin's Gardens. This new partnership will offer these passionate fans even more opportunities to enhance their matchday experience and be part of the action like never before.

Northampton Saints squad boasts a strong contingent of international players, including the likes of Lewis Ludlam, Courtney Lawes, Alex Mitchell, and Sam Matavesi. With their collective experience at the international level, these players bring a wealth of knowledge and leadership to the team, further strengthening Northampton Saints’ position as one of the top clubs in the Premiership.

“We are absolutely delighted to have joined up with Seat Unique, a company who are very much best-in-class in their field,” said James Wootton, Head of Sales and Events at Northampton Saints.

“For a while now, we have been looking for a new digital booking and payment platform for our hospitality customers – and it was clear that Seat Unique’s focus on innovation and putting the supporter experience first could help us take our service to a new level.

“Demand for hospitality packages is higher than ever at cinch Stadium at Franklin’s Gardens, and we are confident that being able to seamlessly process hospitality orders online will be a real game-changer for the Club and our guests.

“We pride ourselves on offering top-quality hospitality experiences, and now we hope that by utilising Seat Unique’s state-of-the-art platform, our customers’ can enjoy a digital booking experience which is in line with the warm welcome they receive at the Gardens on matchday.”

Robin Sherry, CEO and Founder of Seat Unique, said: “We are delighted to be partnered with such an historic rugby union team as Northampton Saints".

“It is a pleasure for us to have the opportunity to achieve this with yet another highly- regarded rugby club, and to increase the visibility of the sport among new audiences".

“Saints supporters can now book premium experiences for a range of unmissable fixtures through our trusted platform 24 hours a day, 7 days a week. We look forward to seeing new audiences enjoying hospitality at cinch Stadium at Franklin’s Gardens this year, in what we hope is another successful season for The Saints".

Fans will be provided with access to unique hospitality experiences at matches throughout the year, including Northampton Saints home fixtures for the 2024 Gallagher Premiership Rugby season.

Our technology enables fans to make purchases safely and securely on our mobile-optimised site, which allows for 24/7 online access to Northampton Saints’ fantastic array of premium matchday experiences.

Official packages for the Northampton Saints’ 2023-24 season are now available to purchase through the Seat Unique platform.

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected]and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.