What are hospitality packages for live events?

From VIP packages to corporate hospitality, we explain the different types of luxury experiences and what’s included with premium tickets to live sports and music events.

Last Updated: 09/01/23 at 11:26

VIP, luxury and corporate are just some of the words you’ll come across when searching for hospitality packages. Whether you’re seeking live event hospitality for business or pleasure, lack of clear, easy-to-find information can make it a struggle to differentiate the terms.

We breakdown the different types of hospitality experiences, explaining what’s included in each package, so you can ensure you’re making the right choice.

What is a VIP hospitality package?

VIP hospitality provides sport, music, and comedy fans the chance to experience live events at a premium level.

This eliminates tedious processes that can impact negatively on the overall experience, such as long entrance queues and wait times. It also means you’ll receive 5-star customer service and luxury added touches that aren't available with standard tickets.

VIP packages help make memorable experiences with family and friends extra special, especially when celebrating occasions such as birthdays, anniversaries, and hen and stag dos.

What’s included in a VIP music hospitality package?

Stadiums and concert venues usually set several different hospitality package options for customers to choose from that are determined by different price points to suit all budgets.

While the features and categorisations of packages may vary from venue to venue, they commonly include:

• Bronze package: Best seats in the house; drink on arrival; a voucher from one food concessions; hospitality with cash bar facility; access to post show cash bar.
• Silver package: Best seats in the house; drink on arrival; pre-concert 3-course-meal; ½ bottle of wine per person; hospitality with cash bar facility; access to post-show cash bar.
• Gold package: Best seats in the house; drink on arrival; a range of delicious hot and cold food options available and freshly prepared; post-show entertainment from a live DJ or band.
• Platinum package: Best seats in house; drink on arrival; a freshly prepared 3-course-meal; inclusive beer, wine and soft drinks up until the main act commences stage; post-show entertainment from a live DJ or band.
• Private VIP box: Premium seating; a complimentary bar of beer, wine and soft drinks.

As well as the above, VIP music packages can also include fast-track entry, reserved parking, and access to private bar pre and post-show.

What's included in a VIP sports hospitality package?

Similarly to music, VIP sports hospitality packages vary in price depending on which suite or lounge you choose.

Most packages will include premium match day seating with unbeatable views, fine dining, and complimentary drinks as standard.

Packages with moderate to high price points come with additional luxury benefits. For example, The Tunnel Club at Manchester City includes luxurious five-course catering, player walkthroughs, and seating in the dug-out.

What is corporate hospitality?

Whether you’re trying to secure new business or retain an existing client, corporate hospitality is ideal for entertaining and promoting your company.

Businesses typically choose corporate hospitality packages for sports or other live events. This helps make a positive, lasting impression on clients and partners, as well as building and strengthening relationships through unforgettable experiences.

What’s included in a corporate hospitality package?

Depending on your company’s budget, you can wine, dine and charm current and prospective clients with the most exclusive corporate hospitality packages.

Most corporate packages for sports and live events will include fast-track entrance and exit, premium padded seating, stunning catering menus, and welcome and complimentary drinks.

More expensive premium packages and private boxes can include access to exclusive areas, a dedicated host, private seating areas, and access to sportsmen Q&As and meetings.

Why should I buy hospitality through Seat Unique?

Seat Unique is the premium ticketing marketplace for live events. We open up fan access to premium hospitality at music, sport, and cultural events to help you create memorable experiences.

Through our 24/7 online marketplace, you can safely secure VIP tickets and hospitality packages at any time in just four clicks! Compare packages side-by-side and explore options based on your preferences and budget.

Are you searching for the perfect gift to celebrate a special occasion? Whether it's sport, music, comedy or something cultural, check out our fantastic, luxury hospitality packages for an unforgettable experience.

Have you enjoyed VIP or corporate hospitality at a live event? Tell us about your experience by posting a comment on our Facebook or Instagram page, or tweet us @seatunique.