Harlequins Announce Partnership with Seat Unique

Seat Unique will be the Official Premium Tickets and Hospitality Online Platform for Harlequins.

The 4-year partnership will see Seat Unique exclusively power Harlequins' online premium ticket and hospitality platform, improving the customer journey for supporters wishing to book premium matchday experiences at the Twickenham Stoop.

By working with Harlequins to improve the online customer experience with our digital transformation expertise and solutions, rugby matches at Twickenham Stoop and Twickenham Stadium are now more accessible than ever. This will enable Harlequins to reach more new customers than ever before.

Our technology will provide even more supporters with the opportunity to watch Harlequins play from the best seats in the stadium, while enjoying unforgettable premium experiences that their supporters will never forget.

Fans can book hospitality packages with confidence anytime and anywhere through our safe and secure online platform for all Harlequins home fixtures at The Stoop, plus the Big Game and Big Summer Kickoff at Twickenham Stadium. Plus, Seat Unique has an ‘Excellent’ Trustpilot rating and hundreds of 5* reviews, highlighting the importance of providing a great fan experience to both Seat Unique and Harlequins FC.

Harlequins have become the latest sporting partner to utilise our innovative technology, following in the footsteps of Ospreys, Leeds Rhinos, and Edgbaston Stadium, to name just a few in the last few weeks.

Our technology allows for 24/7 access to our partners’ premium experiences, 365 days a year. This means their sales channels are turned on outside of standard office hours. As a result, many partners have seen a significant positive uplift in new customers purchasing hospitality packages through the Seat Unique platform at times that best suit the customer.

Laurie Dalrymple, CEO of Harlequins, said: “We are thrilled to be partnering with Seat Unique, leaders in their field.”

“Across the last 18 months we have seen unprecedented demand to see Harlequins play with all Men's Gallagher Premiership matches selling out and record levels of demand for premium tickets and hospitality."

"The Stoop has a number of fantastic premium options and we are excited to offer an enhanced customer experience on the Seat Unique platform. We want our digital offering to match the superb experience that premium ticket buyers enjoy at the ground as we look forward to welcoming guests to our hospitality facilities.”

Robin Sherry, CEO and Founder of Seat Unique said: “Following successful partnerships with a variety of reputable rugby clubs, we are thrilled to be partnering with Harlequins.”

“Our partnership with Harlequins will help us on our mission to improve the accessibility of premium sporting experiences across Rugby Union, and we are delighted to be able to extend this access to Harlequin’s supporters.”

“We are delighted to be increasing access to premium experiences to a brand new audience at the Twickenham Stoop and Twickenham Stadium, particularly with the latter hosting the Big Summer Kick-off in April 2023.”

Premium ticket and hospitality packages for Harlequins 2022-23 season fixtures are now available to purchase through the Seat Unique platform. Prices start from £149 per person + VAT.

About Seat UniqueSeat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email [email protected] and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.