Image: Gloucestershire County Cricket Club and Seat Unique logo

The premium ticketing marketplace is working with Gloucestershire Cricket to exclusively power their online hospitality and premium ticket sales.

This new four-year agreement will see the two organisations working together to enable Gloucestershire Members and supporters to easily purchase hospitality packages for home matches at the Bristol County Ground and Cheltenham Cricket Festival via a new online booking platform.

Seat Unique is the premium ticketing marketplace where fans can buy official hospitality packages and premium tickets to live sports, music and cultural events. They work with clubs, venues and rightsholders to help fans securely access hospitality experiences anytime and anywhere through their 24/7 online service. By digitally transforming the hospitality booking process, Gloucestershire Cricket now offers a quick, easy and effortless solution for fans who want to buy VIP experiences.

Hospitality guests will watch Gloucestershire Cricket’s home matches from the new Seat Unique Balcony. The balcony has a prime viewing position behind the bowler’s arm. Fans can now book premium tickets and hospitality packages for Gloucestershire Cricket’s T20 Blast, Royal London One-Day Cup and County Championship fixtures. They can also book VIP experiences at the Cheltenham Festival as well as Western Storm’s matches at Bristol County Ground.


Head of Commercial at Gloucestershire Cricket, Neil Priscott said: “The new partnership with Seat Unique has been created to put the supporter experience at the heart of our hospitality offering. We wanted to provide an easy booking platform for our Members and supporters to purchase hospitality packages online for the coming season, and we’re delighted to be able to use the excellent platform hosted by Seat Unique.

Seat Unique’s site is extremely simple and intuitive to use and will enable our fans to easily purchase hospitality for home matches and events. As a Club, one of our key focus areas is being innovative in digital, and this new platform will greatly improve the digital customer experience with regards to hospitality ticket purchases for all those with an affinity for Gloucestershire Cricket.

Alongside being our Hospitality booking provider, Seat Unique have also become the naming rights sponsor of the Club’s Grace Balcony; now known as the ‘Seat Unique Balcony’ located on the first floor of the Bristol Pavilion.”

Head of Commercial at Seat Unique, Matt Judge said: “Gloucestershire Cricket will be going on sale with its hospitality packages for the season on Monday 12th April, so keep a close eye on the website and the Club’s social media channels. Supporters will have the opportunity to book tickets for the County Championship match against local rivals Somerset commencing on Thursday May 20. This mouth-watering fixture will be the first chance for fans to sit down and watch live cricket at the Bristol County Ground since October 2019.”

Premium tickets and hospitality packages are available to buy from £60 per person + VAT at Seat Unique.