The Riverside ground in Chester le Street will now be known as the Seat Unique Riverside with immediate effect.

We are delighted to announce that Seat Unique has been named as Durham Cricket’s new Ground Naming Rights Partner on a three-year deal.

Seat Unique is a premium ticketing marketplace where fans can buy official hospitality packages and premium tickets to live sports, music and cultural events. We work with clubs, venues and rightsholders to help fans securely access hospitality experiences anytime and anywhere through our 24/7 online service.

We first partnered with Durham Cricket in 2021, when Seat Unique became the Club’s Official Hospitality & Premium Ticketing Partner.

Through the use of our innovative software, we have helped support the digital transformation of Durham Cricket’s online hospitality sales.

Our white label website solutions have greatly improved the customer experience for fans looking to purchase premium tickets and hospitality packages for cricket fixtures and concerts in Chester le Street.

Having enjoyed a successful first year of working together, both parties agreed to the Ground Naming Rights partnership from May 2022.

CEO and Founder of Seat Unique, Robin Sherry, said: “We are delighted to be taking our partnership with Durham Cricket to the next level with this three-year commitment to stadium naming rights.

“Over the next three years, Seat Unique Riverside will host a variety of exciting domestic and international cricket fixtures, as well as concerts. We are thrilled to be increasing fan access to premium experiences at these unmissable events.”

“We look forward to working with the team at Durham Cricket and welcoming fans to the Seat Unique Riverside.”

Durham Cricket, Sales Director, Tom Seymour said: “On behalf of the club, we are delighted to have partnered with Seat Unique as our ground naming rights partner. We have worked with Seat Unique for two seasons, completely transforming our digital processes as a club, hence further developing this relationship is fantastic news for both parties.

“Durham Cricket is an international sporting and events business so we couldn’t be happier to now be working more closely with such an innovative, exciting and fast-growing company like Seat Unique!”

Premium tickets and hospitality packages for England v South Africa’s ODI match at Seat Unique Riverside are on sale now! Fans can secure premium seats for the fixture which takes place on the 19th of July 2022 from £395 per person + VAT at Seat Unique.