Derbyshire County Cricket Club announce partnership with Seat Unique

Image: Derbyshire County Cricket Club

Seat Unique are delighted to be working with Derbyshire Cricket to launch a new premium ticketing category and power their online hospitality sales.

Throughout the four-year partnership, Seat Unique will power Derbyshire Cricket’s hospitality and premium ticket sales for international and domestic fixtures, as well as concerts taking place at Incora County Ground. By digitising the hospitality booking process, Derbyshire Cricket now offers a quick and easy solution for fans who want to buy hospitality experiences online.

Seat Unique are the digital transformation experts helping clubs and venues reform outdated corporate booking systems by bringing all aspects of the hospitality process online. With the help of their innovative software, Derbyshire Cricket fans can seamlessly purchase hospitality packages and premium tickets on a highly secure, user-friendly platform. Seat Unique’s modern tech approach significantly improves the customer experience, meaning fans can access premium experiences anytime and anywhere.

In collaboration with Seat Unique, Derbyshire now have the platform to expand their offering to supporters through new experiences and ticket categories. One such initiative will be the premium ticket category, planned for 2022 and with prime seats located in the 1,000 capacity Seat Unique Falcons Stand. Prices will sit between standard tickets and hospitality, helping fans access premium seats without the added cost of luxury extras.

CEO and founder of Seat Unique, Robin Sherry said: “We are extremely pleased to have partnered with Derbyshire Cricket. By extending the club’s hospitality offering with a new premium ticketing category, we can attract more fans than ever before. We look forward to cricket and music fans using our platform to access Derbyshire’s premium experiences, and welcoming them to the Seat Unique Falcon Stand.”

Jimmy Drew, Commercial Manager of Derbyshire County Cricket Club said: “We’re excited to be working with Seat Unique over the next four years and can’t wait to get going. From the outset, their forward thinking and appetite to develop our hospitality and premium ticket sales was of great interest to us and it’s refreshing to have formed such a good understanding and relationship with each other over a relatively short time frame.

As we start to welcome supporters of cricket and non-cricket events back to the Incora County Ground over the coming months, we’re confident that Seat Unique will help us to grow and improve our customer experience immensely, from start to finish.”

Hospitality is now available to buy from £67 per person + VAT.